● A bit about myself

● shot 📸 by muath alfouzan

Hey I'm Omar from Egypt
Currently designing products at Jahez I design digital products across mobile apps websites and design systems
Most of what I know came from self-learning experimenting, reading, and sharing ideas with others. When I’m not designing, I’m probably reading, watching cartoons, exploring a random topic online, or obsessing over typography. And yes, I love type… but my handwriting is terrible.
My work has taken me through different industries — beauty, healthcare, e-commerce, technology, hospitality, and transportation — but the goal is usually the same: making products clearer, easier, and more useful.

● My Bookshelf

The Win Without Pitching Manifesto
The Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their competition
The Four Conversations
The Four Conversations
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Design That Scales
Design That Scales
Green Horizons
Green Horizons
An illustrated guide to the valleys, ridgelines, and slow-moving weather of the northern range.
Strategic Writing for UX
Strategic Writing for UX
Drive Engagement, Conversion, and Retention with Every Word
Value Proposition Design
Value Proposition Design
How to Create Products and Services Customers Want
Creative Strategy and the Business of Design
Creative Strategy and the Business of Design
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity
Business Model Generation
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Among the Pines
Among the Pines
Notes from a season spent in the forest — light, silence, and the small architecture of trees.
Build Better Products
Build Better Products
A Modern Approach to Building Successful User-Centered Products
Land Your Dream Design Job
Land Your Dream Design Job
Design is hard. Finding the right job doesn’t have to be.
Mental Models
Mental Models
Aligning Design Strategy with Human Behavior
The 1-Page Marketing Plan
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Never Split the Difference
Never Split the Difference
Negotiating As If Your Life Depended On It
Junior to Senior
Junior to Senior
A practical guide to self-confidence, personal growth, teamwork, learning, communication, and delivering results
Influence, New and Expanded
Influence, New and Expanded
The Psychology of Persuasion
Work for Money, Design for Love
Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Content Everywhere
Content Everywhere
Strategy and Structure for Future-Ready Content
Practical Content Strategy & Marketing
Practical Content Strategy & Marketing
The Content Strategy & Marketing Course Guidebook
Design System in 90 Days
Design System in 90 Days
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
Atomic Design
Atomic Design
This book introduces a methodology for thinking of our UIs as thoughtful hierarchies, discusses the qualities of effective pattern libraries, and showcases techniques to transform your team's design and development workflow.
The Win Without Pitching Manifesto
The Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their competition
The Four Conversations
The Four Conversations
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Design That Scales
Design That Scales
Green Horizons
Green Horizons
An illustrated guide to the valleys, ridgelines, and slow-moving weather of the northern range.
Strategic Writing for UX
Strategic Writing for UX
Drive Engagement, Conversion, and Retention with Every Word
Value Proposition Design
Value Proposition Design
How to Create Products and Services Customers Want
Creative Strategy and the Business of Design
Creative Strategy and the Business of Design
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity
Business Model Generation
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Among the Pines
Among the Pines
Notes from a season spent in the forest — light, silence, and the small architecture of trees.
Build Better Products
Build Better Products
A Modern Approach to Building Successful User-Centered Products
Land Your Dream Design Job
Land Your Dream Design Job
Design is hard. Finding the right job doesn’t have to be.
Mental Models
Mental Models
Aligning Design Strategy with Human Behavior
The 1-Page Marketing Plan
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Never Split the Difference
Never Split the Difference
Negotiating As If Your Life Depended On It
Junior to Senior
Junior to Senior
A practical guide to self-confidence, personal growth, teamwork, learning, communication, and delivering results
Influence, New and Expanded
Influence, New and Expanded
The Psychology of Persuasion
Work for Money, Design for Love
Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Content Everywhere
Content Everywhere
Strategy and Structure for Future-Ready Content
Practical Content Strategy & Marketing
Practical Content Strategy & Marketing
The Content Strategy & Marketing Course Guidebook
Design System in 90 Days
Design System in 90 Days
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
Atomic Design
Atomic Design
This book introduces a methodology for thinking of our UIs as thoughtful hierarchies, discusses the qualities of effective pattern libraries, and showcases techniques to transform your team's design and development workflow.
The Win Without Pitching Manifesto
The Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their competition
The Four Conversations
The Four Conversations
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Design That Scales
Design That Scales
Green Horizons
Green Horizons
An illustrated guide to the valleys, ridgelines, and slow-moving weather of the northern range.
Strategic Writing for UX
Strategic Writing for UX
Drive Engagement, Conversion, and Retention with Every Word
Value Proposition Design
Value Proposition Design
How to Create Products and Services Customers Want
Creative Strategy and the Business of Design
Creative Strategy and the Business of Design
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity
Business Model Generation
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Among the Pines
Among the Pines
Notes from a season spent in the forest — light, silence, and the small architecture of trees.
Build Better Products
Build Better Products
A Modern Approach to Building Successful User-Centered Products
Land Your Dream Design Job
Land Your Dream Design Job
Design is hard. Finding the right job doesn’t have to be.
Mental Models
Mental Models
Aligning Design Strategy with Human Behavior
The 1-Page Marketing Plan
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Never Split the Difference
Never Split the Difference
Negotiating As If Your Life Depended On It
Junior to Senior
Junior to Senior
A practical guide to self-confidence, personal growth, teamwork, learning, communication, and delivering results
Influence, New and Expanded
Influence, New and Expanded
The Psychology of Persuasion
Work for Money, Design for Love
Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Content Everywhere
Content Everywhere
Strategy and Structure for Future-Ready Content
Practical Content Strategy & Marketing
Practical Content Strategy & Marketing
The Content Strategy & Marketing Course Guidebook
Design System in 90 Days
Design System in 90 Days
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
Atomic Design
Atomic Design
This book introduces a methodology for thinking of our UIs as thoughtful hierarchies, discusses the qualities of effective pattern libraries, and showcases techniques to transform your team's design and development workflow.
The Win Without Pitching Manifesto
The Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their competition
The Four Conversations
The Four Conversations
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Design That Scales
Design That Scales
Green Horizons
Green Horizons
An illustrated guide to the valleys, ridgelines, and slow-moving weather of the northern range.
Strategic Writing for UX
Strategic Writing for UX
Drive Engagement, Conversion, and Retention with Every Word
Value Proposition Design
Value Proposition Design
How to Create Products and Services Customers Want
Creative Strategy and the Business of Design
Creative Strategy and the Business of Design
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity
Business Model Generation
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Among the Pines
Among the Pines
Notes from a season spent in the forest — light, silence, and the small architecture of trees.
Build Better Products
Build Better Products
A Modern Approach to Building Successful User-Centered Products
Land Your Dream Design Job
Land Your Dream Design Job
Design is hard. Finding the right job doesn’t have to be.
Mental Models
Mental Models
Aligning Design Strategy with Human Behavior
The 1-Page Marketing Plan
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Never Split the Difference
Never Split the Difference
Negotiating As If Your Life Depended On It
Junior to Senior
Junior to Senior
A practical guide to self-confidence, personal growth, teamwork, learning, communication, and delivering results
Influence, New and Expanded
Influence, New and Expanded
The Psychology of Persuasion
Work for Money, Design for Love
Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Content Everywhere
Content Everywhere
Strategy and Structure for Future-Ready Content
Practical Content Strategy & Marketing
Practical Content Strategy & Marketing
The Content Strategy & Marketing Course Guidebook
Design System in 90 Days
Design System in 90 Days
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
Atomic Design
Atomic Design
This book introduces a methodology for thinking of our UIs as thoughtful hierarchies, discusses the qualities of effective pattern libraries, and showcases techniques to transform your team's design and development workflow.
The Win Without Pitching Manifesto
The Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps in the form of proclamations that owners of creative businesses can take to distance themselves from their competition
The Four Conversations
The Four Conversations
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Design That Scales
Design That Scales
Green Horizons
Green Horizons
An illustrated guide to the valleys, ridgelines, and slow-moving weather of the northern range.
Strategic Writing for UX
Strategic Writing for UX
Drive Engagement, Conversion, and Retention with Every Word
Value Proposition Design
Value Proposition Design
How to Create Products and Services Customers Want
Creative Strategy and the Business of Design
Creative Strategy and the Business of Design
The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity
Business Model Generation
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Among the Pines
Among the Pines
Notes from a season spent in the forest — light, silence, and the small architecture of trees.
Build Better Products
Build Better Products
A Modern Approach to Building Successful User-Centered Products
Land Your Dream Design Job
Land Your Dream Design Job
Design is hard. Finding the right job doesn’t have to be.
Mental Models
Mental Models
Aligning Design Strategy with Human Behavior
The 1-Page Marketing Plan
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Never Split the Difference
Never Split the Difference
Negotiating As If Your Life Depended On It
Junior to Senior
Junior to Senior
A practical guide to self-confidence, personal growth, teamwork, learning, communication, and delivering results
Influence, New and Expanded
Influence, New and Expanded
The Psychology of Persuasion
Work for Money, Design for Love
Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Content Everywhere
Content Everywhere
Strategy and Structure for Future-Ready Content
Practical Content Strategy & Marketing
Practical Content Strategy & Marketing
The Content Strategy & Marketing Course Guidebook
Design System in 90 Days
Design System in 90 Days
A 90-day Live COhort to help teams get a design system practice up and running at an enterprise organization.
Atomic Design
Atomic Design
This book introduces a methodology for thinking of our UIs as thoughtful hierarchies, discusses the qualities of effective pattern libraries, and showcases techniques to transform your team's design and development workflow.

● Work Experience

Nov 2023 — Present

Jahez

Product Design Specialist

Riyadh, Saudi Arabia

  • Helped build and launch the design system for the Jahez apps to improve consistency and speed across platforms.

  • Leveraged Generative AI tools (e.g., ChatGPT, Figma Make) to transition from low-fidelity concepts to high-fidelity interactive prototypes, reducing initial design cycles by 200%.

  • Architected conversational flows and voice-interaction models for “Voice AI” focusing on natural language processing (NLP) and user intent mapping.

  • Redesigned the core food ordering flow for iOS and Android, optimizing the conversion funnel and reducing time-to-checkout.

  • Spearheaded the build and launch of the unified Jahez design system, significantly improving cross-platform consistency and developer handoff speed

  • Enhanced the mobile app experience by identifying and resolving usability bottlenecks, resulting in a more intuitive and faster ordering process for end-users

  • Leveraged user behavioral data and feedback loops to continuously iterate on the design system components, ensuring they meet evolving business goals and accessibility standards

Aug 2021 — Sep 2023 

Qawafel

Senior Product Designer

Riyadh, Saudi Arabia

  • Shaped intuitive B2B products, web, mobile, and dashboards.

  • Crafted end-to-end user experiences for a marketplace app and website.

  • Executed a comprehensive UX audit and data-driven redesign that resolved 17+ high-priority usability friction points and improved user satisfaction scores

  • Mentored and supported 2 designers, facilitating their professional growth and contributing to their successful project delivery.

  • Trained and guided 5 trainees during company's summer training program.

  • Collaborated to create a scalable design system, improving team effectiveness by 200%.

  • Created 25+ technical interviews, evaluated 100+ resumes and portfolios resulting in the identification of top talent for key design roles.

Sep 2020 — May 2021

Hive Analytics

Senior Product Designer — conversion rate optimization

El Maadi, Cairo, Egypt

  • Developed roadmaps for 13+ websites, resulting in enhanced user engagement and conversion rates with rapid prototyping, A/B testing.

  • Analyzed behavioral data, including surveys, interviews, and over 100 hours of observing user session recordings led to 70% decrease in drop-off rate.

  • Planned bi-weekly usability studies & interviews with 30+ participants, driving user-centered design decisions. resulting in 2x increase in avg. conversion rate

Aug 2020 — Apr 2021

Glamera

Senior User Experience Designer

Nasr City

  • Developed Landing page, Mobile booking app and more..

May 2020 — Aug 2020

Simpleia

User Experience Designer

New Cairo, Cairo, Egypt

  • Led two design sprints focused on improving the facial recognition system resulting in increase success rate and decrease time on task.

Dec 2018 — Mar 2020

Beuti

User Experience Designer

Al Khobar, Eastern, Saudi Arabia

  • Collaborated closely with a UX researcher and PM, driving continuous improvements and achieving a 25% increase in overall user satisfaction.

Work,

About

hi@dsooky.com

Work,

About

hi@dsooky.com

Work,

About

hi@dsooky.com