● Case study
A Journey to Redesign Story Landing Page
date/ Sep 2021
Team/ Qawafel
Location/ Saudi Arabia
Role/ Senior Product Designer
Facial Recognition Renewed: A Rapid Sprint Redesign for Inclusivity and Simplicity
Context
The Challenge: Glamera is an innovative SaaS platform that empowers beauty service providers, including barber shops, beauty salons, spas, and gyms. As a UX designer, my role was to improve the user experience of Glamera's landing page.
Background: Glamera serves as a comprehensive SaaS platform catering to a diverse range of beauty service providers, including barber shops, beauty salons, spas, and gyms.
Note
Users
Multiple user groups are adversely affected by this problem. For service providers, the absence of a unified booking system results in operational complexities, as they must manage bookings through multiple interfaces and struggle to coordinate appointments efficiently. Additionally, this affects their ability to provide quality services and hampers their potential for growth.
First we started by define the business goals with alignment meeting
Multiple user groups are adversely affected by this problem. For service providers, the absence of a unified booking system results in operational complexities, as they must manage bookings through multiple interfaces and struggle to coordinate appointments efficiently. Additionally, this affects their ability to provide quality services and hampers their potential for growth.
Note
as you can see above that the two colors have the same Saturation and Lightness so why the blue looks darker?
So trying to create a scalable adaptive color theme this way will cause problems and will not help us create accessible colors.
“The biggest challenge for marketers, founders and copywriters using landing page solutions – like LeadPages and Unbounce – isn’t creating a new page. It’s writing a new page.”
Joanna Wiebe
CEO of Copyhackers
Our new principle that we learned
called “The role of one”
Good copy should focus on one idea, one reader, one promise, and offer with clear call to action (CTA). This helps to keep the reader focused and engaged, and makes it clear what you want them to do next.
One Reader, One Big Idea, One Offer and One Promise.
Thinking about a landing
page as a funnel
It guides visitors through a structured journey, leading to desired actions.
Each section serves as a step, offering several benefits.
When we approach a landing page as a funnel, we essentially craft a structured and purposeful user experience. This approach proves particularly effective for landing pages tailored for lead generation, sales, or any other specific conversion objective.
By dissecting the visitor's journey into stages, we can enhance the effectiveness of our copy and heighten the likelihood of accomplishing our intended outcomes.
Exploring Design Choices
I began my journey by researching existing color design systems and their limitations. It became evident that traditional color palettes often led to issues of contrast, readability, and accessibility. Armed with this knowledge, I embarked on the path to discover a better way.
Final Design
Reflection
This project taught me the importance of user-centered design. Overcoming challenges required a deep understanding of both user needs and business goals. It also highlighted the positive impact that well-executed UX improvements can have on a platform's success.
Conclusion